Ordbok | Vanlige faguttrykk fra A - Å

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

301 permanent videresending

302 midlertidig videresending

404

A/B-testing

Autoritet (SEO)

Betalt søk

Black hat SEO

Bounce Rate

C-block

Canonical link element

Content marketing

CPA – Cost per action / cost per acquisition

CPM – Cost per mille / cost per thousand

Crazyegg heatmaps

CRO – Conversation Rate Optimization / Konverteringsrateoptimalisering

CTA – Call to action

CTR – Clickthrough rate​

Doubleclick Search

Eloqua Asynchronous Tracking Scripts

Facebook Pixel

Frekvens

Google Ads / Google AdWords

Google Ads Remarketing Pixel / Google Ads Remarketing Tag

Google Analytics (GA)

Google Tag Manager (GTM)

 

Heatmaps

Hotjar Tracking Pixel

HTTP

HTTPS

Impressions

KEI

Konverteringsrate

Konverteringstrakt

Landingsside

Lenker

Målgruppe

Målgruppestørrelse

Metabeskrivelse

Multivariat-testing

Nofollow 

Objective

Open Graph Protocol (OGP)

Optimizely

Reach

Relativ CTR

ROI

Schema.org-tags

SERP – Search Engine Result Page

SEO – Search Engine Optimization / Søkemotoroptimalisering

Søkeordsanalyse

Spend

Teknisk SEO

Time to First Byte (TTFB)

Title-tag

Universal Analytics

URL

USP – Unique Selling Point

Value proposition

Webanalyse

Scroll to Top